A letter to colleagues, clients, friends of Elixir

1 April 2017

Dear colleagues, clients, friends of Elixir,

We’re thrilled to announce that Elixir has joined McKinsey & Company! This is an incredibly exciting development for us and allows us the ideal opportunity to thank you for your ongoing passion, enthusiasm, hard work and guidance over the last 12 years.

It's been an incredible journey so far and we passionately believe that this is the opening of an even more exciting era – allowing us to go further and farther in our work in the region, as well as growing and learning from one of the world's foremost management consultancies.

Our beginning

Because this is a 'once in a lifetime' moment we wanted to take the opportunity to share our story over the last 12 years and remind you of the amazing journey so far. We left Procter & Gamble, where we were both working at the time, because we felt a desire for a new challenge that would allow us to make a significant impact in our community and country.

We were ambitious in our mission to help local Saudi companies grow, help the youth of our country thrive and contribute to the overall growth of the economy. We also wanted to help enhance the image of Saudi Arabia around the world and support non-profit organizations better serve the less fortunate. We were also passionate about developing local talent and ensuring our team would enjoy significant professional development and growth so they could, in turn, look to become the leaders of tomorrow.

With that vision in mind our consultancy, Elixir, was born in 2005. Abdullah Abdullatif AlFozan, a prominent and respected businessman in Saudi Arabia’s Eastern region, believed in our dream. He not only provided the startup capital but he was also our first client. He helped us to build confidence in our work and vision; gave us time to refine our business model. He kindly introduced us to his network and our client base began to increase. Once we began to grow at a steady rate, Mr AlFozan graciously sold back his shares to the two of us. Since then, we have wholly owned Elixir. Elixir owes its inception to Mr. AlFozan’s tremendous and immeasurable courage, support and guidance.

We then started to grow and were able to do so by hiring outstanding people and working with a broad range of organizations in the private, public and non-profit sectors. We served clients in diverse industries including telecoms, real estate development, healthcare, retail, education, manufacturing, fashion, economic cities, and building materials.

Our vision

Elixir's mission was, and still is, to become the most trusted consultancy in the Kingdom to solve and implement solutions to complex challenges. We aim to enable top talent to develop a deep understanding of local client needs and the market in which they operate and to translate these into sustainable growth and implementation strategies.

Our people

Since 2005 we have grown to 140 people. We have expertise in strategy, marketing, operational excellence and implementation and many of our people began their careers working for a number of leading companies in the private sector.

It is a testament to what our people have built – their hard work, achievements and future promise – that we were approached by one of the most respected consultancies in the world, McKinsey & Company, to join their global network.

Our next chapter

We’re excited to enter our next chapter.

McKinsey recognizes that Elixir has a winning model and network of contacts that successfully attracts top local talent and builds their capabilities. They aim to build on this strong foundation and offer us even more training, development and tools to make an even stronger impact on our services and support to clients.

Elixir will keep its brand and operate as a subsidiary, serving clients independently and in collaboration, depending on specific client needs. Both of us will continue to lead Elixir as co-CEOs, entity partners and Board members.

We are tremendously proud that Elixir has joined McKinsey & Company. We share a common passion to make significant and sustainable positive impact in the region. We are both committed, for the long-term, to help the region grow.

We look forward to your ongoing support and guidance as we enter the next exciting phase of our journey. Thank you.

Best wishes,

Hani Khoja & Sami AlZuhaiby
Co-Founders and CEOs